Privacy policy

MORTAR PRIVACY POLICY

 

Last updated: May 2025

Data Controller:

COMPANY: Mortar Oy (Mortar Inc.)

ADDRESS: Petter Wetterin tie 1c, 00810 Helsinki, Finland

E-MAIL: info@mortarshop.online

MAIN PURPOSE: Marketing of clothing and accessories

VAT NUMBER: FI32896155

What Data We Collect

  • Personal identification data: name, email, phone, address
  • Account and purchase data: orders, payment info, returns, communications
  • Website usage data: cookies, IP address, browsing behavior, device info
  • Marketing data: newsletter subscriptions, social media interactions, preferences
  • Social media data: public profiles, comments, messages when you interact with our channels

How We Use Your Data

We process your data to:

  • Provide and manage orders, payments, and customer support
  • Maintain and improve our website functionality and security
  • Communicate updates, offers, and marketing by email, SMS, or social media
  • Comply with legal and tax obligations
  • Analyze site usage to improve user experience
  • Manage social media profiles and respond to your interactions (comments, messages)
  • Run contests and promotions according to platform rules and legal requirements

Legal Basis for Processing

We rely on:

  • Contractual necessity for order processing and customer service
  • Consent for marketing communications and newsletters (you can withdraw anytime)
  • Legitimate interests for website security, fraud prevention, and direct marketing (balanced against your rights)
  • Legal compliance for tax, accounting, and regulatory reporting

Data Sharing and Transfers

We may share your data with:

  • Payment processors (e.g., Klarna), shipping providers, and customer service partners
  • Social media platforms when you engage with our profiles
  • Tax authorities and public bodies as required by law
  • Analytics and marketing service providers under strict confidentiality

When transferring data outside the EU/EEA (e.g., USA, Canada), we use appropriate safeguards such as standard contractual clauses to protect your data.

Data Retention

  • Personal data related to purchases and contracts: up to 10 years (legal/tax obligations)
  • Marketing and consent-based data: until you withdraw consent
  • Website analytics and security data: up to 2 years
  • Social media data: as long as relevant interactions persist or as required by platform policies

Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion (subject to legal limitations)
  • Restrict or object to the processing of your data, including for marketing purposes
  • Withdraw your consent at any time (this does not affect processing done before withdrawal)
  • Receive your personal data in a commonly used, machine-readable format (data portability)
  • Lodge a complaint with a data protection authority. Mortar is supervised by the Finnish Data Protection Ombudsman.

To exercise your rights, contact us at:

Email: info@mortarshop.online

Address: Petter Wetterin tie 1c, 00810 Helsinki, Finland

Please provide your full name, a description of your request, and proof of identity.

Cookies and Tracking Technologies

We use cookies and similar tools to enhance your experience, analyze site traffic, and support marketing efforts. You can control cookie preferences via your browser or our cookie banner.

Social Media and Public Interactions

By interacting with our social media profiles (Instagram, TikTok, Facebook, Twitter, Pinterest), you agree that:

  • Public data from your profile may be used for responses, contests, and marketing
  • Content must comply with laws and community standards; non-compliance may result in removal or blocking
  • Social platforms have their own privacy policies—please review them to understand your rights on those platforms

Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

Changes to This Policy

We may update this policy to comply with legal changes or improve clarity. Changes will be posted here with the updated date.

If you have any questions or concerns about your data or this policy, please contact us.